The right sales strategy for opening a language school is very important.
The first thing to consider is the location. The premises can be rented on thoroughfares, near universities, near metro stations or in a densely populated residential area.
Your business card will be a striking sign with the name of the school and a list of areas in which you work. It is best to hire a professional who will help you create a corporate identity for your company which you will use for your presentation. You can even find one on a freelance basis.
Of the offline methods that are often used are discount programmes, for example:
bring a friend and get a discount on training.
The first lesson is free, etc.
Also, handing out flyers and advertising signs in the area in which you are working gives a good return.
If we talk about online advertising methods, there are two main areas:
- Your own website. Description of services, reviews, class schedule, prices, and other information that will be useful to those looking for foreign language courses in their city. Usually apply for the site search engine promotion and order contextual advertising.
- social media. You can use this tool to build a loyal clientele who will be confident that the classes are effective and will definitely help them. This is achieved through photo and video reports from the classes. Feedback from real clients, publication of useful information and manuals to help them learn and more. The whole process requires time and money, but it is worth it.
And finally, it is worth mentioning “word of mouth”, which really works only if the client is satisfied with the result. Therefore, service must be at a high level, so as not to spoil their reputation.
Now let’s talk about the organisational aspects of starting a business in foreign language courses.