In any city there are several language schools and several dozen private tutors. It is necessary to distinguish the new school from the existing ones from the beginning. This is quite difficult to put into practice, as there are already schools on the market where foreigners (including those who do not know Russian) teach, offer the most innovative methods and much more.
The main mistakes, due to which a language school can quickly fail in the market:
Using outdated teaching methods – no one will pay money for solving problems in old workbooks and spelling out formulaic phrases;
time-dominant watching of films, serials and cartoons (for children) – again, people will rightly decide they can do this at home and leave the institution;
not taking an individual approach to clients, ignoring students’ personal requirements, wishes and questions.
Any one of these mistakes can provoke customer attrition and ruin the school’s reputation forever. Therefore, make sure that teachers do not make such mistakes, do their job professionally and help clients get exactly what they came for.